LEYI (LEXI) ZHOUCategories
Design+Art



VR / MR / AR

Visual Design

Moving Image

Insatllation

Curation

Body & Community Workshop
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LEYI (LEXI) ZHOUDesign+ArtPhotography
Portfolio2022-2025

















 



PERSONAL STATEMENT
CV
A multidisciplinary designer exploring visual communication, curation, and immersive media. With experience across these fields, I seek to integrate moving image and spatial design with VR/MR, pushing the boundaries of immersive experiences.

EDUCATION

University of the Arts London
M.A. Virtual Reality
London, UK
Sept 2024 – Dec 2025

China Academy of Art
B.A. Art and Technology
Hangzhou, CN
Sept 2020 – Jun 2024


PROFESSIONAL EXPERIENCE

Zhejiang Media Group (Media & Broadcasting)
Visual Designer, Qianjiang Documentary
Hangzhou, CN
Jul 2024 – Sept 2024

  • Participated in the production of West Lake Thinkers, a storytelling program filmed on an LED-based XR stage, integrating real-time rendered virtual environments to create immersive digital backdrops.
  • Directed the rebranding and visual strategy upgrade for Qianjiang Documentary, a flagship new media channel of Zhejiang Media Group.
  • Formulated an overarching promotional framework, establishing a cohesive visual identity across all touchpoints. 
  • Innovated video design elements to enhance brand impact and cultural resonance.

Relative State Design Studio (Design & Creative)
Visual Designer
Shanghai, CN
Sept 2023 – Oct 2023

  • Contributed to the Alipay Barrier-Free Parking Project, designing special ground markings for disabled parking spaces at the Asian Games parking lot, enhancing accessibility and user experience
  • Assisted in the Shanghai 10x10 Exhibition's main visual project, showcasing the studio's innovative design approach.

Zhejiang Modern Intelligence and Manufacturing Promotion Center (Design & Innovation)
Hangzhou, CN
Jul 2022 – Aug 2022
DIA (Design Intelligence Award) Organizing Committee Assistant and Committee
  • Designed visual materials and coordinated branding efforts for the DIA Organizing Committee, enhancing the award’s presentation. 
  • Provided administrative and linguistic support for international judging sessions in both Chinese and English, ensuring clear communication and accurate documentation. 
  • Assisted in executing visual campaigns and synthesizing key discussions, contributing to the award’s professional and cross-cultural operations.

By Art Matters Museum (Art & Cultural Institution)
Museum Assistant
Hangzhou, CN
Jan 2021 – Feb 2021

  • Supported the "Cement Craftsman" workshop by designer Chen Min, assisting participants and documenting engagement through photography for promotional use.


PROJECTS EXPERIENCE




EXIHIBITION EXPERIENCE
 Group Project - Over Filtering %

  • Nanjing Zijin Award Exhibition (May 2023)


Group Project - "Thousand Islands, Six Chapters"


Group Project - "Vkhutemas" Illustration Display

  • China Academy of Art Elite Course Exhibition (Mar 2022)



Group Project - "Zhejiang East Poetry Trail and Its Variants" Diagram